Dos Equis is one of the fastest-growing beers in America. In a 2019 strategy presentation, the brand claims it is “the trade-up beer for domestic drinkers,” eyeing Bud Light and other light lagers as easy competition. Dos Equis encourages drinkers to “keep it interested.” How? Basically, by lying. A lot.“You could tell the truth, or you could tell something better,” its commercials taunt.

Who owns Dos Equis?

Master brewer Wilhelm Haase, who was originally from Germany, dreamed of brewing Mexican beer. Wilhelm created Dos Equis lager in 1897 after he immigrated to Mexico. Wilhelm’s goal was to combine his love for his homeland with the new and wonderful tastes of his new home.

Mexican lagers are the most popular beer imports in the U.S., accounting for more than two-thirds of our outsourced brews in 2017. Dos Equis, along with a handful of brands. Dos Equis, Tecate, and Sol are all produced by Heineken-owned Cuauhtémoc Moctezuma Brewery, based in Monterrey, Mexico. The brewery was founded in 1890 and currently operates in several locations throughout Mexico: Monterrey, Guadalajara, Toluca, Tecate, Orizaba, and Meoqui.

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